Targetbase Integrated scooped the award for database effectiveness in the Loyalty/CRM category at the annual ADMA Awards, held at Sydney's Big Top, Luna Park on the 28th of November, 2008. Earning their Direct Marketing 'merit badge', Directors Nick Maclay and Tania Pougher and their Lenovo guests braved the torrential Sydney weather to enter the Awards Presentation as nominees, and exit the event as winners.

A panel of 11 industry expert judges chaired by Nick Mercer, Managing Director of MercerBell honoured Targetbase for their highly successful Lenovo Legends Incentive Program (Australia & New Zealand). Considering that this year there were a record number of entries into the awards, with over 700 industry professionals attending the presentation, Targetbase and Lenovo displayed a legendary performance for all to witness.

The 2007 Lenovo Legends Incentive Program capitalised on the early ground work of the program when it launched in 2006. With many new forms of communications executed to gain the attention of both new and existing members, Targetbase has gained the support of their audience in many cut-through ways.

Reaching out via a range of online banners and eDMs, 2D and 3D print communications, an online, realtime auction and a fantastic Safari adventure to South Africa, the Legends Program delivered significant rewards to members, generating a high return on investment for all involved.

Targetbase Integrated began working with Lenovo some 3 years ago and have worked tirelessly across a range of innovative campaigns in Australia, New Zealand and Asia Pacific countries, to promote one of the leading PC companies in the world.

The Lenovo Marketing Management team including David Nicol (Director of Small Business and Consumer), Yu Dan Shi (ANZ Marketing Director), Rupina Menzagopian (ANZ Channel Manager) and Cassandra Taylor (ANZ Channel Marketing Manager) celebrated the win with Targetbase on the night, and were left delighted with the successful outcomes and award.

The Lenovo Legends program has grown to become a highly regarded institution amongst Reseller partners in Australia and New Zealand, and is a key platform in partner acquisition and retention.

Australian Direct Marketing Association Industry Awards

The ADMA awards are a much respected and sought after credential in marketing circles. With the two main ADMA criteria for evaluation being in the fields of effectiveness and creative, marketers submit material for evaluation in categories which include Creative Execution, Database Segmentation and Direct Response Advertising and Multimedia.

It's no coincidence that ADMA rewards excellence achieved through exceptional return on investment, outstanding results, inspiring innovation and cut-through creativity, because this encapsulates everything that Targetbase Integrated is renowned for.

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