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When picking out patterns in your customers behaviour, the data you exclude from the analysis can be as important as the data you include. But, data analysis is only part of the picture. Knowing what data is relevant and important, how to add value to what you already know and then how to interpret the outcomes is key to targeting, segmenting and building customer relationships.
We provide the tools to manage and grow relationships - for your sales force and marketing team - to interpret the trends in your customer base.
Services
- Database Research, Analysis and Modelling
- Customer Profiling
- Segmentation Development
- Attrition and Acquisition Strategies
- Predictive Modelling
- Campaign Analysis and Tracking of Results
Tools
- DataCom™ - A database and campaign management tool for Direct Marketing.
- Segmentation Nexus™ - Our process for determining customer potential.
Orica Consumer Products - Dulux Trade Marketing (Mates Rates Campaign, 2006)
 One off promotions to win Trade Painters back might work, but repeat sales would rarely materialise. A longer term approach was called for. Generating sales from 1 in 4 lapsed professional painters was a significant result but getting 30% of those back into a regular purchase pattern was outstanding. This campaign achieved its repeat customer target by 400% with a 100% ROI. Read more...
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