Lenovo ANZ (Legends Channel Incentive Program, 2008)
Although known in the Global IT market, Lenovo was a relatively unknown brand 3 years ago in Australia & New Zealand. Now, three years on and the Legends program has evolved to be an integral part of recognising, rewarding and growing the Reseller customer base, achieving an ROI of 500% and an ADMA award for Database Effectiveness. Read more...

Lenovo Asia Pacific (Plant In A Can, 2008)
The 'plant in a can' was a great door opener and people who agreed to a meeting found it an excellent way to promote the Lenovo "green" image through the A61e ThinkCentre. Response rate - 51%. Performance against target - 170%. Enough said. Read more...

Orica Consumer Products
Dulux Trade Marketing (Mates Rates Campaign, 2006)
One off promotions to win Trade Painters back might work, but repeat sales would rarely materialise. A longer term approach was called for. Generating sales from 1 in 4 lapsed professional painters was a significant result but getting 30% of those back into a regular purchase pattern was outstanding. This campaign achieved its repeat customer target by 400% with a 100% ROI. Read more...