With over two decades of experience in Direct Marketing and built on a foundation of business management in the Capital Equipment industry, Nick has the ability to quickly grasp the issues facing marketers in Business to Business markets, and come up with effective solutions.

A strategic thinker, with a strong track record in database marketing and customer relationship management, Nick is fast, accurate and effective. He's a straight shooter, apt in critical thinking; a real problem solver.

Nick pioneered developments in customer profiling, dynamic customer segmentation, loyalty marketing and marketing communications ROI and was the brains behind the Value Indexing (dynamic customer segmentation) model.

As a founding partner and co-director of Targetbase Integrated, Nick has steered the organisation to be data focused to provide a powerful resource for today's marketers.